Why baby alpaca is the new definition of luxury – and what you should know about it

In a world where fashion is becoming ever louder, faster, and more ephemeral, Profundo focuses on the opposite: quiet elegance. Time. Depth.
And hardly any other material embodies this claim as perfectly as baby alpaca .

But what exactly makes baby alpaca a secret icon of quiet luxury – and why is it worth taking a closer look?

1. What is baby alpaca actually?

Despite the name, baby alpaca does not come from young animals , but describes the finest quality of alpaca wool - usually obtained from the first shearing of young alpacas.
With a fiber thickness of only 14 to 20 microns, it is softer than cashmere , lighter than merino wool and more durable than almost any other natural yarn .

Result: A fiber that flows, warms, breathes – and almost disappears on the skin.

2. Sustainability begins in the Andes

The alpacas that provide our wool live at an altitude of over 4,000 meters in the Peruvian Andes – free, respectful, traditional .
In contrast to industrial animal husbandry, they are cared for by small, often multi-generational families.

• No mass breeding

• No chemical treatments

• No animal suffering

Profundo works directly with local partners to guarantee fair pay, transparent processes and cultural respect .

3. Luxury with soul – not just with a logo

Our target audience doesn't like loud branding. They're looking for:

• Uniqueness instead of mass-produced goods

• Craftsmanship instead of hype

• Quiet sophistication instead of status symbols

Each of our pieces—whether a sweater, scarf, or coat—is an invitation to experience the story behind the clothing . From the rugged highlands of Peru to the tranquil wardrobe of a city apartment in Zurich, Munich, or Geneva.

4. Baby Alpaca – The perfect material for all seasons

Many people think of wool as heavy winter garments.
But baby alpaca is different:

• Temperature regulating – keeps you warm in cold weather, breathes in warm weather

• Hypoallergenic – ideal for sensitive skin (no lanolin!)

• Odor-resistant & crease-free – perfect for travel & everyday use

• Incredibly durable – a real investment piece

5. Why Profundo relies on baby alpaca

For us, baby alpaca is not a trend, but an attitude.
A return to deceleration, to meaning, to beauty in detail.

“When you wear a Profundo piece, you are not just wearing clothes –
You carry a story. Warmth. Dignity. Origin."

Curious?

Discover our current collection made from sustainable baby alpaca – handmade in Peru, designed in Europe.
👉 Discover now

Or subscribe to our newsletter and receive exclusive insights behind the scenes at Profundo.